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Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies
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How Comic Con India is turning fandom into a bigger business for brands
1+ week, 6+ day ago (1669+ words) As these communities have grown, so has the commercial opportunity around them. Brands are increasingly looking beyond conventional sponsorships and visibility, while audiences expect more immersive and participatory experiences. For Comic Con India, this has meant evolving from an annual…...