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Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies

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socialsamosa.com > marketing-shorts > comic-con-india-turning-fandom-into-a-business-for-brands-12458316

How Comic Con India is turning fandom into a bigger business for brands

1+ week, 6+ day ago   (1669+ words) immersive and participatory experiences. For Comic Con India, this has meant evolving from an annual fan convention...IPs and brands. Shefali Johnson, CEO, Comic Con India, says the evolution of the property has been closely...same fandom-led opportunity is extending…...

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